Vasiliki Zotou

Branding, Art Direction & Packaging Design

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Vasiliki is a London based designer who creates brand identities, packaging, websites and digital designs for companies across many industries like food and beverage, beauty, fashion, music, travel, and hospitality.


Assembly Coffee Caps

Packaging, Print, Digital Applications, Creative Direction

The Selected Espresso Coffee Caps give a cup full of sweetness, creamy texture and rich crema. With a focus on those elements and the aluminium nature of the pods, we created a packaging experience as well as the campaign graphics to reflect that.


Finding Vellichor

Brand identity, Logo Design, Digital Applications, Creative Direction

Branding, creative direction and website design for Finding Vellichor - a unique brand that specializes in the restoration and modification of vintage furniture, as well as the creation of original, one-of-a-kind designs. The brand is built around the concept of "vellichor," the nostalgia and wistfulness that comes from the experience of handling old, vintage objects.


How to make coffee taste better

Editorial, Print, Creative Direction

This brewing guide proposes a multi-step approach to influencing flavour that can be the foundation on which people quickly, accurately and effectively optimise their coffees when brewing as espresso or as filter. Written by collecting the thoughts and insight from multiple experts within the Assembly team, the book aims to help anyone that wants to efficiently unlock the full potential of their beans.


Fruit Fermentation

Packaging, Print Production

Packaging design for limited edition fruit fermentation coffee. A third-generation coffee farmer, Jairo Arcila purchased his first farm in 1987. In 2014 he became one of two farmers in the region to plant Gesha trees. The box sleeve design is inspired by the dry anaerobically fermented process of the coffee.


CM Makris Jewellery

Brand Refresh, Brand Guidelines, Creative Packaging Design, Digital Applications

Creative direction, brand refresh, guideline creation, digital and print applications for premium jewellery brand CM Makris based in Athens, Greece.


Various projects spanning from Creative Direction to Social Media Asset creation for Assembly Coffee. Includes newsletters design, creative direction for stills & video, merch & event design, POS print & digital as well as activations with international clients.

Assembly Coffee

Creative Direction, Digital Applications, Merchandise


The flavour index

Packaging, Digital Applications, Brand Refresh

The flavour index is Assembly’s new coffee subscription service.It created as a means to catalogue all the coffees a customer would be receiving every month with their subscription, based on one common denominator – taste.


Coffee Ceramics

Creative Direction, Product Design

What does the perfect cup look and feel like? That was the question we tried to answer with this series of ceramic cups made specifically for elevating the drinking experience of drinking espresso and filter respectively.


Mauricio Shattah Sidra

Packaging, Print, Digital Applications, Creative Direction

Packaging design for Mauricio Shattah Sidra - one of the most unique coffees in the world at the moment, used to secure third place in the World Barista Competition in Australia by Claire Wallace in 2023. 


Zoi Dagre

Brand Identity, Monogram, Logo

Logo, monogram and identity designed for image and mindset coach Zoi Dagre working with people to explore their own personal brand.

Coming Soon


Twig Jobs

Brand identity, Merchandise, Monogram, Digital Applications

Logo and monogram design for Twig - a job platform service for designers and creatives based in Greece aiming to help them in their search for their next job.


Echo

Brand Identity, Packaging, Print

In 2022 Claire Wallace won in the UKBC with the Finca Deborah Echo Geisha. By definition echo is described as ‘‘a sound or multiple sounds caused by the reflection of sound waves from a surface back to the listener.” That’s what inspired the design and brand identity for this limited edition coffee.


Volcano Coffee Works

Creative Direction, Marketing Design, Digital Applications

Various selected projects spanning from Creative Direction, branded collateral, and newsletters to Social Media Asset creation for Volcano Coffee Works.

BubBlush.

Brand identity, Logo Design, Digital Applications, Creative Direction


A fizzy non-alcoholic drink with natural fizzy and tangy flavour. Founded in 2024, by two best friends the brand wants to highlight the celebration of authenticity and companionship and the importance of balance and quality in every aspect of life.


BackBar Spirits

Logo Design, Branding, Digital Applications, Website Design

BackBar was created for the people that want to be different. For founder-led beverage brands, to help them get independent advice on commercial strategy, deal structures, financing, and an exit. Branding, website design and collateral included in the project.


SWORR.

Vinyl, CD design, Digital Applications

Sworr. is a band that started in Patras, Greece in 2014. The design for their debut album aim’s to reflect the band's unique style and musical aesthetic. Design for the vinyl and CD as as well all streaming platforms.


Physical spaces / Events

Various Applications

Events, and spaces organised and designed over the past few years. Includes London Coffee Festival, Caffé Culture, TEDx and more

Coming Soon