Assembly Coffee - Finca Deborah Echo Geisha
In 2022 Claire Wallace won in the UKBC with the Finca Deborah Echo Geisha. By definition echo is described as ‘‘a sound or multiple sounds caused by the reflection of sound waves from a surface back to the listener.”
Year 2022
Services Creative Direction Packaging Design Product Design
The creative direction for the photoshoot and promotional campaign were inspired by the Echo theme.
Taking inspiration from the process of the coffee and its winning status, the design for this project consisted of three key elements: 1. the coffee had to be able to be frozen as is common practice with rare lots like this, 2. the blue represents the winning status of the coffee and 3. the unboxing experience was like an echo with three pieces that accompany the airtight sealed coffee bag.
Collaborators Photography: Rosie Ellis
Sleeve is printed on GFSmith Colorplan 300gsm