Assembly Coffee - Mauricio Shattah Sidra packaging
Packaging design for Mauricio Shattah Sidra - one of the most unique coffees in the world at the moment, used to secure third place in the World Barista Competition in Australia by Claire Wallace in 2023.
Year 2023
Services Creative Direction Packaging Design Digital Applications
For the motion graphics, we created a bubble like shape that moves and expands and showcases the tasting experience through texture and colour of tasting the coffee. It’s smooth, bright with tropical colour references and transparent as is the coffee when you taste it.
The packaging is designed to convey the premium, mysterious nature of the coffee and has a tactile element to it. The outer cloth drawstring bag creates a sense of discovery and the unboxing experience enforces that with all the details being revealed in the enclosed taste card.
Collaborators Senior Designer: Ariadna Vilalta Motion Designer: Borja Holke
Photography: Rosie Ellis
Sleeve is printed on GFSmith Wild White 350gsm