Selected Espresso Coffee Caps for Assembly Coffee
The Selected Espresso Coffee Caps give a cup full of sweetness, smooth texture and rich crema.
After years of research it was decided that using aluminium for the coffee capsules is the optimal material for quality and consistency, while also considering the fact that it has potential to be recycled infinitely as long as they are disposed of consciously.
Year 2023
Services Creative Direction Packaging Design Digital Applications
With a focus on crema and the aluminium nature of the pods, we created a packaging experience as well as the campaign graphics to reflect that.
In terms of digital graphics, we created a 3D model of the capsules, luxurious and clearly showcasing the fact that it is made from aluminium while maintaining the elevated status of the coffee experience. The 3D model was designed with the actual capsule shape in mind and then used in motion graphics that serve as the main branding for the Coffee Caps.
Rich browns and reds are used in the box design and the sleeves (that house the multipack offering of 40 pods). The red and white contrast of the elements makes the box a definite stand out product on a busy high end retail shelf.
The embossing is inspired by the crema illustrations created to visually represent the full and rich tasting experience of espresso.
The vertical placement of the logo creates an interesting visual story and as a main brand element of the Assembly brand it hints back to the design of the main coffee bags.
Campaign graphics created for the launch, including teasers leading up to the launch date to get people excited about the new product coming to the Assembly catalogue and increase the newsletter sign-ups and follows in anticipation of the Coffee Caps launch.
Collaborators Concept and creative by Ariadna Vilalta 3D, Motion by Borja Holke Photography by G. McKee
Sleeve is printed on GFSmith Wild Sand 350gsm