Assembly Coffee - Coffee Ceramics
Ceramics design inspired by the taste experience. What does the perfect cup look and feel like? That was the question we tried to answer with this series of ceramic cups made specifically for elevating the drinking experience of drinking espresso and filter respectively.
Year 2023
Services Creative Direction Product Design Digital Applications
These limited edition cups were designed as part of the festive Christmas period offering for coffee enthusiasts. The limited run quickly sold out and when the new year came, Assembly released these as permanent accessories in their collection and started using them as their branded cups in all in-house events, meetings and cafes.
The art direction for the campaign photos aims to highlight the design and function of the cups and give a taste of the sensory experience that the customer will get from drinking coffee from these vessels.
We collaborated with coffee experts and Q-graders in order to create the perfect shape for each drink.
The shape of each vessel is designed to bring out the most flavour and smell before and while you drink while also looking and feeling good in your hands.
Collaborators Videography: Teo Ormond-Skeaping Photography: Rosie Ellis Potter: Skye Corewijn