CM Makris - Digital & print applications, Creative direction
Luxury jewelry brand CM Makris, has been around for over a decade, creating beautiful pieces inspired by the owners love of the Ancient Greek elements, culture and beautiful summers. Every piece designed is crafted by artisans in Athens, CM’s minimal aesthetic comes to portray a different perspective on jewelry making.
Year 2024
Services Creative Direction Packaging Design Digital Applications Print Design
New SS ‘24 collection Θ-Έρως, is a radiant tribute to our love of summer, the warmth of family and friends, and the embrace of self-love. In Greek, “Eros” (ἔρως), meaning love, is hidden within “Theros” (θέρος), the word for summer. This hidden connection beautifully reflects the intertwining of love and summer, symbolising the warmth and vitality both bring to life. The creative direction for the campaign was inspired by the theme of the collection, and it gives a subtle nod to Mediterranean scenes from the 90s, very popular and familiar with the brands key demographic.
Colours of red and orange and golden hues, with vibrant tones are the main driver of this campaign work and the applications that followed. All digital applications were created in line with the launch of the new campaign, as well as print assets.
These included email campaign design, stories and feed post creative direction, sample gifting to old and new B2B partners such as the Ella Resort, Molton Brown, L’Occitane and the Museum of Cycladic Art.
Collaborators Photographer: Veronica Lappas Videographer: Alkis Lagopoulos